If you think you need a big audience to be successful in business, think again. It doesn’t matter how many followers you have on Instagram or friends you have on Facebook. What matters is providing value, building relationships, and understanding why people buy something.
Sis, think about when you make a purchase. Most of the time, you aren’t purchasing the service or products. You’re purchasing the story or how you can relate to that individual. The same goes for your audience. You need to provide that emotional connection, serve your audience well, and offer value.
Provide A Clear Message
You have to be clear about the message you’re sending. Your message is what’s going to connect with your audience. Without a clear, convincing message, no one is going to take the time to learn about what you’re selling.
Describe what you do, but keep it simple and to the point. Remember to speak the language your audience speaks. The same goes for your social media channels. You need a clear messaging strategy for each platform… something that draws your audience in.
An excellent place to start is to think about your offer, who might buy it, and how to provide valuable content to your ideal client’s problems.
Create A Plan
Girl, you need to have a plan to keep building on your audience and stay connected with your current one. Think about how you’re going to monetize your business. A fantastic way to do this is to create a funnel. A funnel is used to convert your followers into customers. You have to put your offer into the world so your audience can buy.
Funnels are a great way to simply let people know what you’re selling. They don’t have to be complicated; it’s as simple as creating a page where you send your followers to learn more about what you offer and let them buy. The type of funnel you create will depend on your business.
Another fantastic tool is to create a lead magnet. You provide some type of freebie in exchange for their email. The freebie could be anything; just make sure it adds a lot of value. Once you have their emails, your audience automatically becomes subscribers. From here, you can send them additional freebies along with your offers each week.
Develop A System
Depending on how you go about creating your plan, once you start to build that momentum with your audience, apply a system to build a larger audience. Your system could be going live on Instagram once a week or posting something on Facebook, leading them to your funnel or lead magnet. Get creative and see what works best for your business.
Babe, you don’t need to do anything fancy to monetize your small audience; adding these simple business basics can serve them today. Remember, you’re a kicka$$ womxn building your empire. You got this, girl!
What are some ways you monetize your audience? Let up know in the comments below!