Tips for Crafting the Perfect Captions



Raise your hand if you’ve ever wanted to phone a friend for help when it comes to finding the perfect caption for your IG post?


You’re not alone here Social Babes…


Writing killer copy isn’t easy! We’ve certainly all twiddled our thumbs or stared mindlessly out the window when it comes to writing the perfect caption for a post.


Luckily for you, I know a way to stop letting captions hold you back from posting all together. Get your pen and paper ready, ladies!

Cue…The Social Britify’s Caption Prompt List!

Next time you need a little dose of inspiration to get you started on the right foot, check out these sentence starters!


1. True or False…

2. Yes that’s right, I used to…

3. This is your reminder…

4. The moment I realised…

5. Are you still…

6. The three key ingredients to…

7. This time last year I was…

8. Here’s one thing I know to be true…

9. Incoming truth bomb…


Super helpful just to get the ball rolling, hey?

So once you’ve got those creative juices flowing again, what can you do to ensure your caption is guaranteed to stop your audience’s mindless stroll and get them to read on and take action?


Use a Hook

A well-constructed first sentence will h o o k your audience in and should motivate them to keep reading.


Pro Tip: Highlighting a pain point or a desire that your audience has will tug at their heart strings!


Avoid too much technical jargon and cut the fluff

Don’t get too technical with industry jargon - keep the wording simple and in your audience’s language…otherwise they might tune out.


Pro Tip: Keep it short and sweet! No one checks Instagram to read a novel


Proof Read

Before you hit post, read your caption aloud to ensure it makes sense, flows well and succinctly communicates your point. This is the best way to reduce the occurrence of mistakes!


Don’t forget a CTA!

Your caption should be juicy enough that your audience wants to comment and share, however making a point to direct your audience to take action in the way you want will increase the likeliness of it happening!


And, as with everything - practice truly does make perfect. Not all of us were born copywriting geniuses but with repetition comes growth!


Check out my IG for more tips and tricks to help you grow on the ‘gram @thesocialbritify


XO,

Brittany


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